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Essential Costa Rica New Brand Business Development The Costa Rica Team

Essential Costa Rica, Essential Charlie

Costa Rica just unveiled its new national brand, Esencial Costa Rica; “Essential Costa Rica.”  The brand embodies the attributes of authenticity, value, concentration of services and biodiversity, as well as national pride. The country’s commercial promoters envision that bundling Costa Rica’s well-established tourism brand together with its lesser-known exports and foreign direct investment (FDI) opportunities […]